Danica Patrick facing sponsorship dilemma

Danica Patrick may have a different sponsorship package in 2017 than what was originally planned.PHOTO BY LAT PHOTOGRAPHIC

Danica Patrick facing sponsorship dilemma


JANUARY 24, 2017

Stewart-Haas Racing and Nature’s Bakery may be poised to renegotiate the sponsorship package for Danica Patrick and the No. 10 Chevrolet according to a team news release on Tuesday during the NASCAR Media Tour.

The baked goods provider became the primary sponsor for the former IndyCar driver last season and was on the car for 28 races. That relationship was supposed to continue for at least 20 races this season. But Patrick attended the Media Tour in a Tax Act firesuit and Stewart Haas quickly explained it with a statement.

Nature’s Bakery and Stewart Haas Racing are in discussions about how the sponsorship might look in 2017. Both sides have options, and it’s a matter of determining what is best for both parties.

Stewart Haas Racing remains focused on its preparation for the 2017 NASCAR season where it will again field four entries in the Monster Energy NASCAR Cup Series while also introducing a full-time NASCAR Xfinity Series team.

Read more: http://autoweek.com/article/monster-energy-nascar-cup/danica-patrick-facing-sponsorship-dilemma#ixzz4WvoA0xya